Meet the Maker

Meet the Maker: Sophie Awdry co-founder of Eco Glitter Fun

This week we met the co-founder of Eco Glitter Fun, Sophie Awdry. A former flight attendant, Sophie saw at first hand the amount of waste that would be produced during every single flight. Realising that our disposable and plastic filled lives is unsustainable, she and her co founder Noemi decided to play their own role in plastic reduction and founded Eco Glitter Fun. Read on the find out more about what a typical day at Eco Glitter Fun HQ looks like and their aspirations for the future…
When did you start your company? 
Noemi and I started Eco Glitter Fun in December 2016. It was a bit of a hair-brained scheme that turned into something incredible!
How many people work in your team? 
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We are currently have 4 full time staff plus freelance marketing, graphic design and bottling support. Plus all our glitter artists which are dotted around the country are also freelancers. 
What is ‘eco’ glitter
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Regular glitter is a micro plastic. Eco glitter is made from a modified generated cellulose film from the wood pulp of eucalyptus trees. It has been independently tested to degrade in the natural environment, such as a farmers field or waste water system. We are licensed resellers of  Bioglitter®
What inspired you on your journey to reduce your plastic waste? 
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I used to be a flight attendant and the amount of waste really got to me. I always knew that I wanted my own business so when I found out about biodegradable glitter it seemed like the perfect idea. Eco glitter is a great medium for engaging people on plastic pollution and how to reduce the amount they use everyday.
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What is the difference between Bioglitter® PURE and Bioglitter® SPARKLE?  

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Bioglitter® SPARKLE, is 92% plastic-free, vegan and gives a sparkly look that most people associate with glitter. Cosmetic pigments are used to colour the cellulose and 0.1% Aluminium is added to the film to give the sparkle. Bioglitter® PURE is 100% plastic and aluminium free, however it is not vegan as contains Shellac. It gives a gentle iridescent glitter looks, and is much subtler than Bioglitter® SPARKLE.
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Why do you use glass and aluminium for your pots? 
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From the very start of Eco Glitter Fun we were determined to have plastic-free packaging. It seemed crazy to me to have an eco product and then wrap it in plastic!
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Where is the glitter actually made? 
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The glitter is made by a UK company in Germany. 
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What is your favourite colour or blend? 
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It changes all the time but Aqua Uber Disco Ball and Studio 54 are firm favourites!
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Do you have any advice for using glitter at festivals? 
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Only use Bio Glitter of course! Take care where you buy it from as there is a lot of green washing going around from companies claiming their glitter is bio but actually it needs composting (so in real life situations that’s not going to happen). Once at a festival pick off most of the glitter before heading back to your tent and then wash your face with water to remove the remaining. Don’t use a wet wipe as they just spread it all over the face!
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What are your top tips for someone starting a zero-waste lifestyle? 
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Start small with simple swaps. Switch out your water bottle, shopping bags and coffee cups. Choose food which doesn’t come in plastic and carry around a bamboo spork for food on the go. Then you can move on to shopping in package free stores, and slowing replacing all bathroom products (which I’ in the midst of) . It takes a while and that’s ok, zero waste is a journey and being perfect all the time isn’t the point of it.
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What are your personal highlights as a sustainable business owner? 
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This year at Glastonbury we were shortlisted for the award for “most sustainable trader” . I  was invited to write a blog for the Plastic Oceans UK about eco glitter and the current green washing which is occurring in the industry at present.  Being stocked in the plastic conscious beauty section of Selfridges this summer is also a major highlight!
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Do you have any dreams or goals for the company? 
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Our dream is to make eco glitter in plastic-free packaging mainstream. For it to be normal and plastic glitter in cosmetics and home crafting a thing of the past. We believe this is just down to education and making an accessible affordable product.
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Describe a typical work day…   
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I check my phone pretty much straight away to ensure there is nothing urgent which needs attending to. Then head to my co working office in Peckham Levels to spend the day curating our social media, handling white label and co branded products and organising artists for events. The glitter is packed over in Reading so I’m in regular contact with the team there to check on how wholesale orders are progressing, and handling small hiccups which may occur with orders. In the evenings and weekends I’m either glittering at events or training people to become glitter artists. As you can imagine when you have your own business its all consuming, but its an amazing feeling helping to make a change the habits of consumers which eventually helps our planet!

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