Plastic seems to have become an everyday part of our daily lives in the 21st Century. Our food comes packaged in it, it’s in our tea bags, in our clothes, in our sanitary products (yup), even in some toothpastes and cosmetic products? Plastic and the rise of the convenience culture seem to go hand in hand together.

Plastic and an increasingly aggressive capitalist model seem to be linked, with the commodification of almost every aspect of our lives, food has also changed, and the way we shop has more to do with economics than it does with nutrition or seasonal produce (the latter is now a luxury product!). To that end as much as 40% of plastic produced is used in food packaging and is almost entirely intended as single use. As only 9% of plastic is recycled, the plastic pollution produced by the food industry is only headed for landfill or even worse, our waterways where it very often causes devastation.

“Every minute, the equivalent of one full garbage truck of plastic trash is dumped in the sea. That is 1440 trucks per 24 hours and 8 BILLION kilos per year.”

We are all guilty of participating in a culture that is encouraging a high waste lifestyle with dire consequences for our planet and future generations.  When what we really need to do is consider our waste, and divert as much as we can away from landfill by avoiding single-use at every turn and refusing plastic! 

Implementing a proactive plastic avoidance involves measures that go against what has become the norm, and in fact will likely lead you to a lifestyle that predates the plastic convenience era,a vastly simpler, quite probably healthier time.

It dawned on me that as consumers we aren’t powerless. Once you become aware of the severity of the problem, you’ll suddenly become grossly aware of plastic packaging.

Be a rebel, refuse it, write letters and suggest changes to the companies still ignoring the environmentalists. As consumers we have the power to affect change, because what we buy is effectively a vote, put simply:

Put Simply

Therefore, I thought that if there were at least one more online platform filled with items with a focus on reusability, that can be repurposed, or easily recycled or composted, then we hope to help you facilitate you to lead a more eco-conscious life, a life less reliant on single-use plastic. What we noticed was that a number of shops offered some items to facilitate some of these objectives, but few focused on shunning the material entirely. We hope to continually source useful and long-lasting items that will mean we can all live plastic-free lives practically and enjoyably.

What’s the problem with plastic?

Firstly plastic comes from crude oil, a nonrenewable and highly pollutant source. Secondly, plastic poses a myriad of problems for us, the environment and her eco-systems.

One major part of the plastic pollution is the persistent and unnecessary use of single-use plastic, an ugly side of our throwaway culture. Many single-use plastic items will be used for no longer than 15 minutes but the negative effect will be felt for eternity

Scientist believe that plastic doesn’t fully biodegrade. Instead, they think that the material will disintegrate into smaller piece until they becomes micro-plastic particles- impossible to clean up.

Plastic is entering our eco-systems, ingested by wildlife and humans. It is estimated that as much as 90% of sea-life and marine birds have consumed plastic at some point in their lives:

  • 26% of the plastic produced is turned into packaging.
  • Plastic production is set to double in the next 20-years.
  • By 2050, the oceans will contain more plastic than fish (by weight)

The Earth does not belong to man. Man belongs to the Earth.